The Difference Between Advertising and Marketing

From Rick Cockrum of Shards of Consciousness fame –

Learn the difference between advertising and marketing. Use them both.

Marketing is the sum of the activities you perform to get the word out about your business and attract the customers you want.

Advertising is one marketing activity. It usually entails publishing paid announcements about your business.

At our theatre we advertise in the local paper weekly. Our marketing consists of a website, word of mouth from our customers (our best marketing), involvement in local activities, public service functions, involvement with local business groups, talking about the theatre in the course of day to day conversations, signage.

You can see that advertising, while important, is only a small part of marketing.

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