JASE CEO Talks Maintaining the Brand in Baseball

JASE Group CEO, Keith Parnell, speaks out on his blog about a surprising source of maintaining the company brand.

While catching up on some work items this afternoon I have tuned in to an Atlanta Braves game streaming through MLB.tv. Very convenient, very nice service by the way.

But my quick comment for this blog entry is about branding. Many guys that wear sports-type sunglasses with baseball hats throw the glasses on the brim of the hat when they’re not in use.

One of the players was spotlighted by the commentators for placing his glasses on the back of his baseball hat. Again, very common but in this case it was a requirement by the Braves manager, Bobby Cox. Bobby doesn’t want in anyway the Braves logo on the front of the hat covered or blocked from view.

Who would have guessed that a baseball manager could be such a brand police? I like it.