JASE Group Signs NorfolkNavyHomes.com Partnership Agreement with John Berger, Inc.

NORFOLK, VA and CHESAPEAKE, VA – October 29, 2008 – JASE Group, LLC, a leading and ground-breaking marketing and electronic solutions provider, announced the signing of a partnership agreement today with John Berger, Inc. to provide an online presence for its Norfolk (VA) Navy Homes initiative.

The new web portal will expose the organization’s image to the online community while enhancing its trustworthy brand and providing a safe, comfortable all-in-one information resource for incoming U.S. Navy families. The www.norfolknavyhomes.com web portal is due to launch in early 2009.

More information on John Berger, Inc., RE/MAX Allegiance can be found at www.johnberger.net.

More information on JASE Group, LLC can be found at www.jasegroup.com.

New Job Board introduces Job Seekers to Recruiters through Social Networking

NORFOLK, VA – October 21, 2008 — New job board website introduces job seekers to recruiters through social networking

JASEzone Jobs: http://www.jasezone.com/JASEjobs/

JASEzone Jobs believes that social networking and community involvement can greatly increase the chances of establishing the perfect employer / employee connection. Hence, the power of a jobs board contained within an exciting social community.

For job seekers:
JASEzone Jobs is truly driven to help job seekers find success by assisting in locating the dream job. The website is dedicated to provide job seekers with a state of the art system to help find targeted jobs, create a good resume and build a solid professional network.

JASEzone Jobs is 100% free for job seekers.

For recruiters & employers:
Employers and recruiters spend huge amounts of money to advertise job positions without any means of measuring the effectiveness of their advertisement.

Recruiters can post any number of jobs in JASEzone Jobs for a 30-day period across a multitude of job categories. With just a few clicks, recruiters can browse and keep track of all job applications in real-time to narrow down the group of candidates suitable for posted jobs.

JASEzone Jobs is launching with a special discount for all recruiters and employers. Visit the recruiters’ home page at http://www.jasezone.com/JASEjobs/hire/ to setup an account and receive a 66% introductory discount. Use the discount code GRAND_OPENING until November 15, 2008 to receive the JASEzone Jobs inaugural discount.

JASEzone Jobs: http://www.jasezone.com/JASEjobs/
Job Seekers’ home: http://www.jasezone.com/JASEjobs/find/
Recruiters’ home: http://www.jasezone.com/JASEjobs/hire/

Start networking today!

JASE CEO Talks Maintaining the Brand in Baseball

JASE Group CEO, Keith Parnell, speaks out on his blog about a surprising source of maintaining the company brand.

While catching up on some work items this afternoon I have tuned in to an Atlanta Braves game streaming through MLB.tv. Very convenient, very nice service by the way.

But my quick comment for this blog entry is about branding. Many guys that wear sports-type sunglasses with baseball hats throw the glasses on the brim of the hat when they’re not in use.

One of the players was spotlighted by the commentators for placing his glasses on the back of his baseball hat. Again, very common but in this case it was a requirement by the Braves manager, Bobby Cox. Bobby doesn’t want in anyway the Braves logo on the front of the hat covered or blocked from view.

Who would have guessed that a baseball manager could be such a brand police? I like it.

ICANN’s Expansion in gTLDs Approved

This is a reprint from the official ICANN website. Exciting announcement for the marketing and branding community!

Biggest Expansion in gTLDs Approved for Implementation
26 June 2008

Paris, France: The Board of ICANN today approved a recommendation that could see a whole range of new names introduced to the Internet’s addressing system.

“The Board today accepted a recommendation from its global stakeholders that it is possible to implement many new names to the Internet, paving the way for an expansion of domain name choice and opportunity” said Dr Paul Twomey, President and CEO of ICANN.

A final version of the implementation plan must be approved by the ICANN Board before the new process is launched. It is intended that the final version will be published in early 2009.

“The potential here is huge. It represents a whole new way for people to express themselves on the Net,” said Dr Twomey. “It’s a massive increase in the ‘real estate’ of the Internet.”

Presently, users have a limited range of 21 top level domains to choose from names that we are all familiar with like .com, .org, .info.

This proposal allows applicants for new names to self-select their domain name so that choices are most appropriate for their customers or potentially the most marketable. It is expected that applicants will apply for targeted community strings such as (the existing) .travel for the travel industry and .cat for the Catalan community (as well as generic strings like .brandname or .yournamehere). There are already interested consortiums wanting to establish city-based top level domain, like .nyc (for New York City), .berlin and .paris.

“One of the most exciting prospect before us is that the expanding system is also being planned to support extensions in the languages of the world,” said Peter Dengate Thrush, ICANN’s Chairman. “This is going to be very important for the future of the Internet in Asia, the Middle East, Eastern Europe and Russia.” The present system only supports 37 Roman characters.

Upon approval of the implementation plan, it is planned that applications for new names will be available in the second quarter of 2009.

Frequently asked questions on the process

1. Are you selling these new names?

ICANN is not “selling” new top level domain names. There will be a limited application period where any established entity from anywhere in the world can submit an application that will go through an evaluation process. It is anticipated that there will be additional rounds relatively soon after the close of the first application round.

2. What’s to stop others registering my brand name?

Trademarks will not be automatically reserved. But there will be an objection-based mechanism for trademark owners where their arguments for protection will be considered.

3. How did this proposal get developed?

ICANN has a multi-stakeholder policy development process that served as the foundation for the process design. It involved consultation with domain name industry, trade mark attorneys, the business sector, users, governments and technicians.

4. How will offensive names be prevented?

Offensive names will be subject to an objection-based process based on public morality and order. This process will be conducted by an international arbitration body utilizing criteria drawing on provisions in a number of international treaties. ICANN will not be the decision maker on these objections.

5. When will all this happen?

ICANN is working towards accepting the first applications in the second quarter of 2009.

About ICANN:

ICANN is responsible for the global coordination of the Internet’s system of unique identifiers like domain names (like .org, .museum and country codes like .uk) and the addresses used in a variety of Internet protocols that help computers reach each other over the Internet. Careful management of these resources is vital to the Internet’s operation, so ICANN’s global stakeholders meet regularly to develop policies that ensure the Internet’s ongoing security and stability. ICANN is an internationally organized, public benefit non-profit company. For more information please visit: www.icann.org.

Media Contacts:

Jason Keenan
Media Adviser, ICANN
Ph: +1 310 382 4004
E: jason.keenan@icann.org

International: Andrew Robertson
Edelman (London)
Ph: +44 7921 588 770
E: andrew.robertson@edelman.com

Social Media IT – What is it?

See for yourself – www.socialmediait.com.

Or ask us – www.jasegroup.com.

Better yet, ask us anyway.

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JASEtech Support Signs Technical Support Agreement with BMR Investments, Inc.

NORFOLK, VA and VIRGINIA BEACH, VA – May 14, 2008 – The JASEtech Support Division of JASE Group, LLC announced a technical support contract signing with BMR Investments, Inc. of Virginia Beach, VA.

JASEtech will provide complete enterprise-wide network assessment, recommendations and implementation of an upgraded, secure and more efficient communications network for BMRI and its remote subsidiaries. JASEtech will also provide on-going help desk support for BMRI on a daily basis.

BMR Investments, Inc. is headquartered in Virginia Beach, VA and has subsidiaries in Norfolk, VA, Portsmouth, VA, Chesapeake, VA, Newport News, VA, Burlington, NC, Jacksonville, NC, Wilmington, NC, Greenville, NC and Florence, SC.

JASE Group, LLC is headquartered in Norfolk, VA. More information on JASEtech Support can be found on their website at www.jasetechsupport.com. More information on JASE Group, LLC can be found on their website at www.jasegroup.com.

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JASE Website Design & Redesign Services

JASE can provide you with a web interface that is best suited to your Internet strategy and the needs of your customers. Whether those needs are for a basic website, an online gallery, a series of questionnaires, an online store or even a subtle, effective navigation through your site, we can produce the desired results.

Identity creation
Our graphic design artists understand that your company is unique. Their goal is to provide you with an efficient design respecting your identity and that you will be using on any communication materials you need.

Interactive multimedia
For your website needs, interactive multimedia projects can vary widely. Scripting and storyboarding a project can be very time consuming especially using the latest multimedia applications such as Premiere, Flash, GoLive, Shockwave, or After Effects. JASE can make this process easy and effective for you.

Website Design & Redesign Services

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JASE Group, LLC Launches Keep Norfolk Beautiful Web Portal

NORFOLK, VA – April 27, 2008 – JASE Group, a leading and ground-breaking marketing and electronic solutions provider, announced the launch of the redesigned web portal for the Norfolk Environmental Commission’s Keep Norfolk Beautiful project.

The Norfolk Environmental Commission is a non-profit organization and a branch of the City of Norfolk (Virginia) Department of Public Works.

More information on the Norfolk Environmental Commission’s Keep Norfolk Beautiful project can be found at www.norfolkbeautiful.org.

More information on JASE Group, LLC can be found at www.jasegroup.com.

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JASE Group Announces Agreement Signing with Grand River Development Group

NORFOLK, VA and BAINBRIDGE, GA – April 10, 2008 – JASE Group, a leading and ground-breaking marketing and electronic solutions provider, announced a partnership agreement with Grand River Development Group of Bainbridge, GA.

The partnership will grow and generate the marketing research, analysis and recommendations to execute a comprehensive, strategic Marketing Plan for the Grand River Oaks and Grand River View development projects.

JASE Group is a Norfolk, VA based marketing and information technology solutions company that provides Internet marketing and brand management services supported by a creative technical platform.

JASE’s scalable web, network and marketing solutions are tailor-made to fully address each customer’s unique needs and business strategy. Our engineers and strategists have decades of experience in marketing solutions analysis, network design and maintenance, network security, e-commerce, web development and web hosting, systems integration and regulations compliance.

Founded in 1997, JASE provides marketing solutions analysis, custom IT consulting, Internet services and network solutions for small, mid-sized and enterprise businesses. A privately held company, JASE is headquartered in Norfolk, Virginia. For more information, visit www.jasegroup.com.

More information on JASE Group, LLC can be found at www.jasegroup.com.

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Unique Selling Proposition

If the owners and employees cannot explain why a company is in business, its a cinch the customers and prospects wont know. If they dont know, they soon forget why they should do business with the company and over time will stop.

The Unique Selling Proposition for JASE –

Powerful brand ideas, technically speaking
JASE Group is a Norfolk, VA based marketing and information technology solutions company that provides Internet marketing and brand management services supported by a creative technical platform.

JASE’s scalable web, network and marketing solutions are tailor-made to fully address each customer’s unique needs and business strategy. Our engineers and strategists have decades of experience in marketing solutions analysis, network design and maintenance, network security, e-commerce, web development and web hosting, systems integration and regulations compliance.

Founded in 1997, JASE provides marketing solutions analysis, custom IT consulting, Internet services and network solutions for small, mid-sized and enterprise businesses. A privately held company, JASE is headquartered in Norfolk, Virginia.

For more information, visit www.jasegroup.com.

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The Difference Between Advertising and Marketing

From Rick Cockrum of Shards of Consciousness fame –

Learn the difference between advertising and marketing. Use them both.

Marketing is the sum of the activities you perform to get the word out about your business and attract the customers you want.

Advertising is one marketing activity. It usually entails publishing paid announcements about your business.

At our theatre we advertise in the local paper weekly. Our marketing consists of a website, word of mouth from our customers (our best marketing), involvement in local activities, public service functions, involvement with local business groups, talking about the theatre in the course of day to day conversations, signage.

You can see that advertising, while important, is only a small part of marketing.

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Google search results for Marketing Norfolk VA

Google search results for Marketing Norfolk VA:
#1 -
Marketing Thoughts, JASE-style : Photos from Harborfest – Norfolk
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#2 -
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JASE Group, a Norfolk, VA based marketing company, provides Internet marketing and brand management services supported by a creative technical platform.
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#3 -
JASEgallery — logo, artwork and design specialists – Brand
JASE Group, a Norfolk, VA based marketing company, provides Internet marketing and brand management services worldwide. We help you create conversations and …
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Google search results for Web Development Norfolk VA

Google search results for Web Development Norfolk VA:
#2 -
Brand Management Norfolk Virginia Marketing Norfolk Virginia Web
JASE Group, a Norfolk, VA based marketing company, provides Internet … network support as well as web development, web marketing, and web hosting services …
www.jasegroup.com/ – 7k – Cached – Similar pages – Note this
More results from www.jasegroup.com

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